Welcome to the world of Little Florence, where childrenswear meets timeless craftsmanship and attention to detail. As an Oakland-based commercial photographer, Lindsey and I collaborated on capturing the essence of her upcoming brand launch.

Lindsey's vision for the first shoot was to offer an intimate peek into the creation of Little Florence. We delved into the brand's origins, capturing everything from sample pieces and planning notes to cherished family heirlooms that inspired the name. With a focus on Lindsey as the founder and the heart behind the brand, we crafted a narrative that intertwines tradition with modernity.

Utilizing Lindsey's own children as models, we showcased the designs in a natural setting, capturing genuine interactions and moments. From natural interactions to glimpses of familial ties, each image tells a story that resonates with the brand's ethos.

As an experienced commercial photographer, I specialize in bringing brands to life through visual storytelling. Whether you're a small startup or an established enterprise, I'm here to help you communicate your brand values effectively.

I love working with small (and bigger!) brands to tell your story, starting with your brand values and creating mood boards to nail down the visual direction. You can see my starting packages here, and reach out to learn more! I’d love to shoot with you.